Cyberpunk 2077 was profitable for CD Projekt before it even launched

The hype has paid off for CD Projekt: the free up of Cyberpunk 2077 used to be huge sooner than the release even came about. As of late, the corporate has showed that the sport has made again all of the cash spent on construction and advertising and marketing via pre-orders on my own. And, simply if you’ve forgotten, the ones are construction prices gathered over the process just about a whole decade.

In a monetary file, CD Projekt declares that “the estimated licensing royalties receivable by way of the corporate in affiliation with pre-order gross sales of Cyberpunk 2077 throughout all of its virtual distribution channels have exceeded the sum of” each “overall construction expenditures associated with the sport” and “the sport’s advertising and marketing and promotional prices borne by way of the corporate – both already incurred or expected for the rest of 2020”.

In different phrases, Cyberpunk 2077 used to be winning sooner than it even introduced previous this week. We all know that the sport completed 8 million pre-orders, and 74% of the ones pre-sales have been virtual, so it seems like the greater than two million bodily gadgets offered are going to constitute natural benefit for CD Projekt – after licensing and distribution prices, after all.

Cyberpunk 2077 used to be introduced again in Would possibly 2012, a complete 3 years sooner than The Witcher 3 even introduced. At a minimal, the sport has lived as much as that unique trailer’s promise of being each attractive and violent.

If, by some means, you’ve now not but picked up the sport, you’ll be able to acquire Cyberpunk 2077 from the Humble Retailer right here. Take a look at our information to Cyberpunk 2077 persona customisation for some pointers sooner than you dive in.

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