Cyberpunk 2077 Pre-Order Sales Have Already Covered Entire Development and Marketing Cost – IGN


Cyberpunk 2077 has been out for lower than per week, however developer CD Projekt says it has already recouped its overall building price and advertising and marketing and promotional price.

In a brief report back to buyers, the Control Board of CD Projekt says that the “estimated licensing royalties receivable by means of the Corporate in affiliation with pre-order gross sales of Cyberpunk 2077 throughout all of its virtual distribution channels have exceeded the sum,” of each the sport’s building price and advertising and marketing expense.

Which means Cyberpunk 2077 is already winning because of each pre-order gross sales throughout PS4, PS5, Xbox One/S/X, Xbox Collection X/S, Stadia, and PC. The income also are strengthened by means of estimated licensing royalties the corporate expects to be owed.

Cyberpunk 2077 PC Gameplay Screenshots

Cyberpunk 2077 was once introduced long ago in Might 2012 and pre-production started after the advance of The Witcher 3: Wild Hunt Blood and Wine enlargement in 2016. So relying on how CD Projekt defines the advance time for Cyberpunk, the pre-orders and royalties have already lined anyplace from 8 to 4 years of building.

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In a similar way, CD Projekt against the top of its building promoted Cyberpunk 2077 closely with commercials, bodily occasions at meetings like E3, and extra, however the ones prices together with the selling prices for the rest of the yr have additionally already been eclipsed by means of the income.

The inside track comes simply as CD Projekt inventory dropped by means of 29% following the release and information that the efficiency of the name is underwhelming on consoles, specifically last-gen techniques just like the PS4 and Xbox One.Although that did not prevent CD Projekt from already promoting 8 million copies of Cyberpunk 2077 sooner than it was once even launched.

For extra on Cyberpunk 2077, take a look at IGN’s complete Cyberpunk 2077 information and Evening Town map.

Matt T.M. Kim is a reporter for IGN.

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