Aglet raises $4.5m for location-based sneaker game

Pokmon Cross-style app information steps travelled by means of sneaker creditors, incomes digital foreign money to shop for digital footwear

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Startup company Aglet has raised $4.5 million in investment because it continues to expand an app gamifies the number of fashion designer footwear.

The spherical used to be led by means of Sapphire Recreation, in step with GamesBeat, with notable angel buyers together with Niantic Labs’ Matt Miesnieks, Oculus co-founder Nate Mitchell and Anorak Ventures’ Greg Citadel, who prior to now invested in Oculus.

Additionally concerned have been present buyers Lakestar Ventures and Forecast Ventures.

Primarily based throughout Los Angeles and Dusseldorf, Germany, Aglet used to be based past due remaining 12 months and has now raised a complete of $7 million. It’s staffed by means of former staff of Rise up Video games, Jordan Emblem and Addidas.

The corporate has advanced an app of the similar title that goals creditors of fashion designer footwear. Impressed by means of Pokémon Cross, Aglet information how some distance customers go back and forth of their sneakers, competing with different avid gamers and incomes them in-game foreign money.

This foreign money can be utilized to gather digital footwear within the sport, together with the corporate’s personal Aglet-branded footwear which do not exist in the actual international — even though the startup is in talks with an Italian producer.

Since launching on iOS on October 31, the sport has attracted 100,000 avid gamers, with 35,000 taking part in every day.

This playerbase has bought 200,000 digital footwear, walked 4.3 million miles and racked up 8.4 billion steps.

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